The Training System Real Estate has been Waiting for
Active Learning. Performance Science. Dedicated Practice. And a Process that Refines Any Sales Strategy, then Fits it to your Greatest Strengths – and your Unique Life.
An Outdated Training Model vs. A Modern Day Performance System
Current real estate training was built for a different era. It relies on boring lectures, generic strategies, external motivation, and one-size-fits-all systems that don’t fit most agents and break as soon as the market shifts.
Traditional Training
Real Estate Labs
Is Your Current Training Good Enough?
Most agents don’t realize when their training isn’t meeting their needs. Here are the signs:
- You’re often busy, but your results are inconsistent.
- Even when you know what to do, it’s hard to follow through consistently.
- Strategies make sense during training, but you feel lost when you try to act on them.
- You copy proven strategies, but cannot replicate the outcomes.
- You have to choose between real estate success and life balance.
Built for Performance
A Real Estate Lab is an active learning environment where small groups of experienced agents build their own custom, high-performing real estate process. We test, refine, and fit proven sales strategies to your unique way of operating – and use performance science to maximize your ability to execute them.
Not Your Typical Agent Training
- Small groups (6-10 agents)
- Professionally facilitated
- Active discussion and real dedicated practice
- Custom fit to your strengths and life
- Relentless progress and tracking
What a High-Performance Sales Process Looks Like
Human Performance is No Longer the Missing Link
Sales strategies are useless if the agent can’t execute them. Most training tells you what to do. We give you the tools to actually do it. And we weave those tools into every strategy through our Content Fusion process – so when it comes time to take action, you’ll have the power to do it.
The 3P’s of Real Estate Labs
Content Fusion
Real Estate Labs doesn’t compete with your brokerage, team, or other training. It helps you use everything you’re exposed to more effectively.
Bring any idea into the lab—optimize it and make it work for you.
This allows your process to evolve as the market shifts and new strategies emerge.
Progress that Stacks
What You Can Expect Each Week:
- More confidence and effectiveness in how you work
- A clearer, more refined real estate process
- Clarity on your next best move
- Mastery of real estate strategies that fit you
Who Real Estate Labs are for
- Experienced agents who want to improve performance or consistency
- Agents tired of forcing themselves into approaches that don’t fit
- Agents who want a process that works in any market
- Agents willing to engage in real discussion and real work
Real Estate Labs are not for agents looking for hype, shortcuts, or one-size-fits-all solutions.
The Commitment
Real Estate Labs last 12 weeks. Here’s why:
- Performance and execution don’t change overnight
- Real-world testing takes time
- You’re not just learning strategies—you’re learning how to make strategies fit you
Real Estate Labs are designed to change the way you learn, grow, and operate from now on.
The Investment
Founders Lab members receive preferred pricing before Real Estate Labs moves to standard enrollment.
Founders Lab Investment: $1,500 total
(12-week program)
Standard Real Estate Labs enrollment will be $1,500 per month ($4,500 total) once Founders Lab sessions are complete.
The Next Step
- Apply/Enroll
- Commit to the process
- Show up ready to engage and do real work
- Grow into the agent you know you can be
